About — Yuki Chow

Yuki is a Product Design leader with a background in cognitive science and economics. She coaches teams to solve complex problems using a data-driven, hypothesis-driven design process. She translates business problems into design opportunities, leads UX activities in cross-functional teams to build the alignment needed in order to deliver exceptional user experiences to achieve business results.

Yuki believes design leaders are translators. She encourages designers to speak the language of business, speak the language of technology, and get comfortable with the fact that “everyone is a designer”!

“Convergence is happening faster than we can imagine, it’s the greatest time to be a designer because we can connect the bottom of the pyramid all the way to the top, to help build organizational capabilities to define the future.” — Paul Neeley

When Yuki is not tethered to a desk, you will find her training in dance studios, playing board games with her kids, experimenting with a new soup recipe, or reading about behavioral economics.

“ If I understand how users are making decisions, I can adapt my offer to increase the likelihood of being accepted.”